Marks & Spencer Marketing in the United Kingdom Research Paper

Marks & Spencer Marketing in the United Kingdom - Research Paper Example As a result of this, the customers are naturally becoming more and more demanding in nature with respect to their specific needs for new and innovative products and services. This is in return creating a major pressure in the local markets around the world, and is eventually resulting in the way getting paved for the development of markets that are present in the new and emerging economies. The emergence of new markets in the developing economies is playing a major role in increasing the level of competition in the marketplaces all over the world. In an attempt to attain a significant level of competitive advantage in the global as well as the local marketplace, companies are seriously focusing on the process of generation of value for the consumers while keeping a stringent eye on the quality of the product or service that is being provided and delivered to the customers. This brings into focus the importance of conducting an in-depth analysis of the marketing exercises that are bei ng conducted by some of the highly popular global organizations for the purpose of communicating the value of their products or services to the customers. Hence, in an attempt to understand the process of marketing in a more detailed and enhanced manner, this project has been undertaken. The project is multi-faceted in nature. The first part of the project will focus on the process of researching and understanding of the theories related to marketing orientation and on the various factors related to marketing mix. The next part of the project will draw its focus to selecting a specific organization which has a highly diversified its product portfolio and has its presence in multiple countries and markets around the world. The third part of the project will concentrate on studying the product marketing strategies and campaigns that are applied by the selected organization and simultaneously relating the theoretical concepts for a proper analysis of the successfully executed strategie s of the organization. Theoretical Representation Marketing Marketing is a broad term that is used in the context of creating, distributing, communicating and generating value for the customers of a particular segment, in a specific locality, region or marketplace. In broader terms, it is highlighted as a part of the overall process of organizational management that involves identifying, understanding, estimating and finally fulfilling the customers’ needs and wants while effectively utilizing the available resources like manpower, finance etc. That belongs to the firm or the organization. It can be said that, by fulfilling the needs of the customers of a specific market, the companies focus on generating financial returns for the firm, which, in turn, helps to attain sustainable growth in the long term (Wright, 1999, p.13-14). Marketing Orientation It can be said that the marketing approach is a style or approach that is practiced a great deal in the process of value communi cation exercises conducted by the firms today. It is important to state that the marketing

Briefing Note Essay Example | Topics and Well Written Essays - 1500 words

Briefing Note - Essay Example The international legal tenets of self-determination loom large over the Palestinian-Israeli conflict. One of the questions that have long been without a clear answer is whether Palestine is entitled to independence and self determination in an area it deems to be its ancestral homeland. International law does not allow nations to disregard peremptory norms, which are the international embodiment of the principles of justice and fairness (Caplan 12). The democratic principle of self-determination is one of the peremptory norms guarded under international law. In 1918 the British occupied the Palestinian territory and the following year, Palestine came under Class A Mandate. Until that mandate was terminated, it was agreed that the country’s independence would be provisionally recognized. A White Paper was issued in 1939 which formally stated the British Government approval of the formation of an independent Palestinian State in which both Arabs and Jews would â€Å"share in g overnment in such a way as to ensure that the essential interests of each community were safeguarded† (Scobbie, Hibbin and Siegman 4). In 1948, Palestine’s population was made up of 74% Arabs and 26% Jews. It was therefore expected that Palestine would have become an independent state at the end of the Mandate, but this expectation did not materialize. Rather, the State of Israel was proclaimed in 1948. Arab states rejected the formation of Israel and the partition of Palestine, but the rest of the world welcomed the newest nation into the world (Tessler 33). The establishment of an independent Israel nation saw the beginning of an Israeli-Palestinian conflict that has never been resolved to this day. In 1993, the Oslo Peace Accord was signed between Israel and the Palestine Liberation Organization (PLO) (Antonius 10). The Peace Accord grated Palestinians an interim period of five years of self rule. The main issues covered in the signing of the accord included transfer of power to Palestinians. This transfer of power and responsibilities from Israel to Palestine included control over the West Bank and Gaza (Lubell 3). This was meant to enable Palestinians to control their own affairs. The Accord granted Israel full control of its borders and Jerusalem, which had been one of the areas under contention in the conflicts between the two countries. In the same accord, the PLO formally recognized the right of Israel as a state to exist in peace (Caplan 20). Both countries formally agreed to conduct peace talks so as to end many years of conflict between them. Since 2000, Israeli occupation of the west Bank and Gaza flamed several armed conflicts between the two countries (Antonius 17). In 2008, Israeli troops carried out an offensive against Hamas on the Gaza strip. The offensive finally came to an end after three weeks on January 17, 2009 after Israel and Hamas both announced a ceasefire. During the 3 week offensive 1,300 Palestinians, mostly civilian s lost their lives. 400 of these were children. Another 5000 received injuries. Of these 1800 were children and 800 were women. The Israelis lost 13 people, 3 of whom were civilians. Human lives were not the only ones destroyed in this offensive. Much of the Gaza strip was left in ruins. Thousands were left homeless and without food and water (Scobbie, Hibbin and Siegman 14). The west, and in particular were in full support of Israel’